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Pay with Rewards

Higher Conversions and Retention with Rewards

  • Access India’s largest loyalty program aggregator
  • Boost conversions and reduce cart abandonment
  • Boost AOV by 5–10% with combined loyalty points.

PayU's RewardX enables businesses to accept loyalty points as a payment method at checkout. Let customers redeem rewards, combine points with cards or UPI for split payments, and enjoy a seamless checkout experience through one connected platform.

5 Lac+Businesses Powered
150+Payment Methods
95%+Success Rates

PayU Edge

Multiple Loyalty Programs

  • Single integration to accept multiple loyalty programs across issuers
  • No separate partnerships or operational overhead for each program
  • Works seamlessly within existing PayU payment gateway setup
  • Access 1.2Bn+ loyalty users across 22+ issuer banks and 250+ brand programs

Connect multiple loyalty programs through a single integration, without separate partnerships or operational overhead.

Connect multiple loyalty programs through a single integration, without separate partnerships or operational overhead.

Flexible Reward Options

  • Burn - Customers redeem loyalty points or reward points at checkout
  • Earn - Customers earn loyalty rewards with every transaction
  • Earn + Burn - Customers can earn and redeem rewards in one transaction

Give customers flexible ways to earn and redeem rewards, driving engagement at checkout.

Give customers flexible ways to earn and redeem rewards, driving engagement at checkout.

Increase Conversion u0026amp; Retention

  • 5-10% Higher AOV as customers combine loyalty points with other payment modes
  • Achieve 99% checkout success with seamless split-pay
  • Reduce marketing and discount costs by 10–15%
  • Boost monthly transaction volume by up to 20%

Turn loyalty rewards into a growth lever for higher spend, conversions, and repeat transactions.

Turn loyalty rewards into a growth lever for higher spend, conversions, and repeat transactions.

What Your Customers Experience at Checkout?

  • Seamless checkout using PayU payment gateway with pay with rewards option
  • Redeem loyalty points or reward points fully or partially via split-pay
  • Combine reward points with other payment modes for flexible payments
  • Faster transactions with high checkout success rate and zero friction

How to Activate Pay with Rewardsu003cbru003ein 3 Simple Steps?

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Sign up or Login with PayU, complete your profile, and link your bank account to get started.

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Powering Businessu003cbru003eOf All Types and Sizes

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Frequently Asked Questions

RewardX is a loyalty program aggregator that enables businesses to offer Pay with Rewards and accept reward points and loyalty points via the PayU payment gateway, improving customer loyalty programs and helping reduce cart abandonment with Pay with Rewards.