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Loyalty Edge

Reward Loyalty. Drive Repeat Sales. With PayU Loyalty Edge

  • Customize Loyalty Programs for Your Business
  • Drive Up to 25% Higher Customer Retention
  • Unify Online and Offline Loyalty Experiences

Launch a tailored loyalty program that rewards customers, encourages repeat purchases, strengthens customer relationships, and drives long-term business growth with PayU Loyalty Edge.

450kBusinesses Powered
150+Payment Methods
95%+Success Rates

PayU Edge

Customize Rewards for Your Business

  • Create Points-Based Rewards, Cashback, & Exclusive Offers.
  • Set Flexible Rules for Earning and Redeeming Rewards.
  • Tailor Loyalty Experiences to Your Brand

Build a loyalty program that aligns with your business goals and gives customers more reasons to return.

Build a loyalty program that aligns with your business goals and gives customers more reasons to return.

Redeem Rewards Right at Checkout

  • View Available Loyalty Points During Checkout.
  • Redeem Full or Partial Points on Purchases.
  • Combine Loyalty Points With UPI, Cards, & Other Payment Methods.

Make reward redemption simple and flexible by letting customers use their loyalty points directly at checkout.

Make reward redemption simple and flexible by letting customers use their loyalty points directly at checkout.

Track Your Loyalty Program in Real Time

Track your loyalty program with real-time insights into customers, rewards, and performance, all from a single dashboard.

Track your loyalty program with real-time insights into customers, rewards, and performance, all from a single dashboard.

Powering Business
Of All Types and Sizes

Start Now
Start Now

Easy, Flexible and Loved by Developers

Set up your loyalty program in minutes with little to no development, so you can start rewarding customers without the technical hassle.

  • Get your loyalty program up and running with minimal technical effort.
  • Connect with your existing PayU setup.
  • Set your rewards, go live, and start driving retention.

Safe, Secure, and Fully Compliant

  • PCI DSS Compliant

    Safeguard every transaction with industry-leading data security standards.

  • SSL Encryption

    Sensitive consumer data is protected with end-to-end encryption layers in real time.

  • Tokenisation

    Secure user card details dynamically through auto Token Hub technology.

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Set Up PayU Loyalty Edge

How It Works

Set up PayU Loyalty Edge and start rewarding your customers in just a few simple steps.

Learn How To
Grow Your Business

Frequently Asked Questions

It’s a loyalty program platform that helps you reward and retain customers across online and offline channels.