Affordability Suite

Make Every Purchase More Affordable with PayU

5 Lac+Businesses Powered
40+Credit Partners
99.99%Success Rate

Offer your customers flexible payment options with EMI, BNPL, and personalized offers to reduce checkout drop-offs, improve conversions, and drive sales.

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PayU Edge

Give Customers More Ways to Pay

  • Offer Credit, Debit, & No-Cost EMI Across Issuers
  • Enable Dardless EMI & Buy Now, Pay Later
  • Offer Flexible Payment Options for Every Customer

Offer EMI, Cardless EMI, and BNPL through PayU to make high-value purchases more affordable for customers.

Offer EMI, Cardless EMI, and BNPL through PayU to make high-value purchases more affordable for customers.

Show the Right Offer to Every Customer

  • Show Discounts & Promotions Based on Customer Eligibility.
  • Display Relevant Bank Discounts and Cashback Offers at Checkout.
  • Target Offers by Product, Brand, or Category.

Use PayU’s Offer Engine to deliver relevant discounts, cashback, and bank offers that encourage customers to complete their purchase.

Use PayU’s Offer Engine to deliver relevant discounts, cashback, and bank offers that encourage customers to complete their purchase.

Show Monthly Payments Before Checkout

  • Display Monthly Payment Options While Customers Browse Products.
  • Show Clear Monthly Payment Estimates to Help Customers Plan Purchases.
  • Help Customers Understand Affordability Before Checkout.

Use the Affordability Widget to bring real-time payment breakdowns directly to product pages, helping customers make confident purchase decisions earlier.

Use the Affordability Widget to bring real-time payment breakdowns directly to product pages, helping customers make confident purchase decisions earlier.

Enable PayU Affordability Suite in 3 Easy Steps

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Sign up or Login with PayU, complete your profile, and link your bank account to get started.

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Of All Types and Sizes

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Easy, Flexible and Loved by Developers

Stable and completely API-driven technology designed to scale your digital infrastructure with zero manual intervention.

  • Production-Ready Live Documentation
  • Real-Time Interactive Playground
  • Comprehensive Developer Reference Guides

Safe, Secure, and Fully Compliant

  • PCI DSS Compliant

    Safeguard every transaction with industry-leading data security standards.

  • SSL Encryption

    Sensitive consumer data is protected with end-to-end encryption layers in real time.

  • Tokenisation

    Secure user card details dynamically through auto Token Hub technology.

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