Higher Card Success Rates
Native OTP can improve card transaction success rates by 3–5%, by reducing redirects and checkout friction.


PayU Native OTP helps eligible card payments complete OTP authentication within the checkout experience, reducing redirects and checkout friction for a faster, smoother payment journey.
Native OTP can improve card transaction success rates by 3–5%, by reducing redirects and checkout friction.
Automatically switch to the bank’s 3D Secure/ACS flow when Native OTP isn’t supported for the transaction.
Automatically read and submit OTPs where supported, reducing manual entry and authentication errors.
Complete OTP verification directly within checkout without redirecting customers to the bank’s authentication page.
Complete OTP verification directly within checkout without redirecting customers to the bank’s authentication page.
Stable and completely API-driven technology designed to scale your digital infrastructure with zero manual intervention.


Safeguard every transaction with industry-leading data security standards.
Sensitive consumer data is protected with end-to-end encryption layers in real time.
Secure user card details dynamically through auto Token Hub technology.
Complete your profile and link your bank account to start collecting payments
Integrate your business with PayU payment gateway and start collecting payments
Email us at support@payu.in or reach out to your respective Account Manager