PayU For D2C & E-Commerce

Powering India’s First, Biggest, and Newest D2C Brands

150+Payment Methods
3XRepeat Orders
T+15 MinPriority Settlements


Enable faster checkouts, repeat purchases, flexible payments and global reach - and collect payments seamlessly, all in one stack with PayU 

The PayU Edge

Solving Challenges for D2C Brands

Recommended products
& services for D2C & E-Commerce

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Make Every Purchase
More Affordable

  • Split big purchases into easy monthly EMIs
  • Offer Buy Now, Pay Later at checkout
  • Create personalised offers for customers with Offer Engine
  • Show offers and EMIs on product pages to boost intent

Make purchases easier and reduce upfront payment friction with flexible affordability options across the customer journey.

Make purchases easier and reduce upfront payment friction with flexible affordability options across the customer journey.

Scale Your Business Globally

  • Accept payments in 135+ currencies
  • Compliant global settlements in T+2 days
  • Deliver local payment & checkout experience worldwide
  • One Integration for all global payments

Expand globally with a seamless local payment experience, faster settlements, and one integration for all your international payment needs.

Expand globally with a seamless local payment experience, faster settlements, and one integration for all your international payment needs.

Build a Loyal
Customer Base

  • Reward customers with points, cashback, and perks
  • Personalise offers by customer, product, or cart
  • Let customers redeem rewards at checkout
  • Enable rewards across web, app, and stores

Make every payment experience simple and rewarding to keep customers coming back. Give them more ways to pay, instant refunds, and personalised rewards.

Make every payment experience simple and rewarding to keep customers coming back. Give them more ways to pay, instant refunds, and personalised rewards.

Payment Stack Made For Your Business

  • 150+ payment options including cards, UPI, and wallets
  • Deliver industry-best success rates
  • Enable UPI payments across 140+ apps
  • Automate subscriptions and recurring billing

Give customers more ways to pay with a flexible payment stack built for your business needs and requirements.

Give customers more ways to pay with a flexible payment stack built for your business needs and requirements.

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Largest Suite of
Products & Solutions

Easy, Flexible and Loved by Developers

Stable and completely API-driven technology designed to scale your digital infrastructure with zero manual intervention.

  • Production-Ready Live Documentation
  • Real-Time Interactive Playground
  • Comprehensive Developer Reference Guides

Safe, Secure, and Fully Compliant

  • PCI DSS Compliant

    Safeguard every transaction with industry-leading data security standards.

  • SSL Encryption

    Sensitive consumer data is protected with end-to-end encryption layers in real time.

  • Tokenisation

    Secure user card details dynamically through auto Token Hub technology.

Learn How To Grow Your Business