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Recommendation Engine

Boost Checkout Conversions with AI Intelligence

  • 5%* Increase in Success Rates
  • Personalized Customer experience
  • Promote Payment modes or optimize costs

PayU Recommendation Engine helps businesses personalize payment options using AI. It recommends the right payment mode for every customer, enabling smarter checkouts and better payment outcomes.

5 Lac+Businesses Powered
150+Payment Methods
95%+Success Rates

PayU Edge

AI Recommended Payment Options For
Your Customer

  • Preferred Payment Modes Based On User Transaction History.
  • Payment Modes With Higher Success Rates Get Priority.
  • Analyses Up To 10 Parameters To Prioritize Payment Modes.

Optimize your Business Goals

  • Optimize Transaction Costs By Prioritizing Lower-Cost Payment Methods.
  • Increase Conversions By Promoting Affordable Payment Options.
  • Improve Success Rates By Showing Customers Their Preferred Payment Mode First.
business growth

Activate Recommendation
Engine in 2 simple steps

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Connect with your PayU account manager email us at support@payu.in

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Easy, Flexible and Loved by Developers

Stable and completely API-driven technology designed to scale your digital infrastructure with zero manual intervention.

  • Production-Ready Live Documentation
  • Real-Time Interactive Playground
  • Comprehensive Developer Reference Guides

Safe, Secure, and Fully Compliant

  • PCI DSS Compliant

    Safeguard every transaction with industry-leading data security standards.

  • SSL Encryption

    Sensitive consumer data is protected with end-to-end encryption layers in real time.

  • Tokenisation

    Secure user card details dynamically through auto Token Hub technology.

Powering Payments
Of All Types & Sizes

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